<aside> 💎 If you need anything / help on the implementation, please me know! Happy to help (join me by email or on Linkedin). If you ever need inspiration for your email marketing needs, panoramata.co is just what you need!
</aside>
Argh.
Lost checkouts.
They're lost opportunities, and usually made by people who would buy your product, but stopped right before the end - and it could be from 100+ reasons.
These are ppportunities that you generated for your business, either organically by putting content out there, or via paid media - and you already paid $$ for it.
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 7%. This strategy is coming from the analysis of hundreds of ecommerce lost checkout emails, analyzed thanks to panoramata, the best ecommerce benchmarking tool out here.
Let's close lost checkouts.
Whether you're on Shopify, WooCommerce, Prestashop or even with a custom selling solution, you should have a trigger on lost checkouts. Usually, platforms provide one email for lost checkouts, 10h or 24h after it started.
We can take it to an other level with an email marketing software.
Here are a few recommandations:
Happy to give you intros to the teams of these 3 teams, just send me a message.
Some global recommendations - especially if this is your first time setting up such a flow.